Graphic design / Concept

Merch for Rambler

  • My tasks:
    Graphic design
  • Year:
    2020

What?

To develop a corporate print for a T-shirt for employees of the Rambler company.

Decision

The company employs completely different people with their own tastes and preferences. The print should be as correct as possible for everyone, while reflecting the values and style of the company. The slash in the logo reflects the forward movement and reminds that the company stood at the origins of the Internet. The basis is the Rambler's proprietary pattern, consisting of slashes.
In the original pattern, slashes can rotate around their axis.
In the printer, the slashes are turned into an imitation of the Joy Division Unknown pleasures music cover. This gives the print a rhythm and additional meanings, the image unobtrusively fits into any wardrobe.
Also, poster calling for wearing the T-shirt.