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Product design

Positive Hack Days 12

  • My role in the project:
    Lead-product designer.
    Together with the project manager, I am responsible for the entire project.
I am create branding and lead 3d illustrator
  • My tasks:
    CJM Research
    Hypothesis
    Prototype
    Branding idea
    Design
    UX/UI
  • Team:
    Project manager

    UX/UI designer

    3D illustrator
    UX researcher

    Сopywriter
    Developers (web and mobile)
  • Year:
    2023
What?
The largest cyber festival for professionals. It takes place over several days, both offline and online. A live online broadcast features up to 16 talks happening simultaneously, covering a wide range of topics with varying levels of complexity and focus. The event also includes an entertainment program and team-building activities.
Steps
Discovery
CJM
Information Architecture
Research and User Analysis
Design
UX
Branding
Wireframing
Delivery
Communication with programmers
UI
Support
Сollecting feedback
Design review
User Research
Professionals
They want:
To share their cybersecurity experience with colleagues.
To be seen as stars of the industry.
To build networking and establish new connections.
Geeks
They want:

To gain experience.
To make connections.
To find opportunities.
To meet their idols.
Businessmans
They want:

To find solutions for their business.
To find investment opportunities.

To sponsor tickets for their employees.
1 group
2 group
3 group
What do they need?
What has been done?
Based on the research results, we identified three target audience groups. We conducted a survey within each group and found out what exactly interests them at the festival:
Site map
Elements
Map
Problem № 1
Navigation at the festival
The festival covers a large area and is spread across multiple pavilions. Some pavilions host performances, while others offer entertainment activities. It’s very difficult to navigate through all of this.
Solution
Interactive map
With detailed information about all the activities at the festival. The map has a list switching mode.
Problem № 5
Description of activities
What else can you do at the festival?
Solution
Internal pages for locations on the map
Each includes a description of what is happening there. If it’s a stage — the program is provided; if it’s a competition — there’s a dedicated competition page. Some entertainment areas also feature an audio guide.
Topics
Program
Problem № 2
Program
The festival has a very busy schedule, with many performances taking place at the same time. The titles don’t always reflect the content, making it difficult to choose.
Solution
Filters by topic
Filters by tracks and filters by topics. Specifying the topic in the program card.
broadcast
Problem № 3
Live broadcast
Many people want to participate online. We need a convenient online broadcast.
Solution
The program is like on TV
The breakdown of broadcasting into channels. The opportunity to watch live broadcasts and recordings of performances.
speakers
Problem № 4
Information about the speakers
The participants want to learn more about the speakers. Some people are not interested in the topic of the speech, but in a specific speaker.
Solution
Personal pages of the speakers
With full information about the speaker and the schedule of his speeches.
partnership
In the end, what’s the outcome?
After the festival ended, a user satisfaction study was conducted.
Quantitative research included a survey on the website and an email questionnaire. Qualitative research involved online and offline interviews.

92% of users liked the design, but some felt there wasn’t enough information.
A year later, the festival changed its format, and the website was redesigned based on the feedback received.